The Commercial Realities of Sustainable Business
Despite today’s uncertainty, pushing sustainability to the bottom of the pile is a mistake CEOs cannot afford to make. In a global economy bouncing back from recession, sustainability is a mega-trend offering businesses multiple benefits and tangible growth at a time when merely breaking even is viewed in positive eyes. Sustainability plans are not a response to climate change. They deliver short-term operating efficiencies such as energy cost reductions and brand benefits are quickly achieved with small investments in renewable energy or reduced packaging. While double digit growth is a luxury few firms can contemplate, sustainability is already courting such figures. Read more.
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